About us


Soak opened it's fun new shop in Hastings' historic & picturesque Old Town in Spring 2010.

Over the past ten years we have established ourselves as the destination in Hastings & surroundings for luxury toiletry brands for lovers of natural and organic products.

Our ranges include : Neal's Yard Remedies, REN Skincare, Dr Hauschka, Noble Isle, Evolve Organic Beauty, Korres, Tisserand, Dr Bronner, Wild Planet Aromatherapy, Urtekram, Eden Perfume,  Bee Potion, Rock Rose Beauty, The Hastings Soap Company, Romney Marsh Wools, Bomb Cosmetics, The English Soap Company, Amygdala Home, The Highland Soap Comany, Geo. F. Trumper & Hydrea.

We sell a full range of bathroom goodies including toiletries, perfumes, bath bombs, soaps, candles, bath toys, body scrubs, wash mitts, body brushes, face cloths, towels, wash bags, gifts, greetings cards and our favourites - rubber ducks. We try to stock as many local, organic and natural products as possible, and love finding passionate local suppliers. We're lucky to have found a great set of talented local makers of soap, toiletries, candles and other products. We also stock products that we like by other producers from around the world. We believe we have great suppliers and we only stock items that we actually like.

Our team

We're a small company - . So if you call and get no answer please leave a message and we will get back to you as soon as we can.

We'll deal with all orders and queries as quickly as we can, or we'll let you know if there's a problem.

We hope you can come and see us in the shop so we can get to know you. So if you haven't been before - head down to Hastings Old Town for a day by the sea, and pop in to say hello.

Wurly's Natural Dog Soap has been fully tested and approved by Wurly himself (our Wheaten Terrier).



Opening Times : Monday & Tuesday - Closed. 

                           Wednesday to Sunday 12 noon  to 4pm

Telephone: 01424 422 267

Address: 45b George Street, Hastings, East Sussex. TN34 3EA.

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Let us know if you have any suggestions or feedback, we'd love to hear from you.